{"id":8657,"date":"2024-02-06T16:35:34","date_gmt":"2024-02-06T15:35:34","guid":{"rendered":"https:\/\/arcabionew.passionlab.dev\/?page_id=8657"},"modified":"2024-02-06T16:35:34","modified_gmt":"2024-02-06T15:35:34","slug":"progetto-obiettivi","status":"publish","type":"page","link":"https:\/\/arcabionew.passionlab.dev\/en\/progetto-obiettivi\/","title":{"rendered":"progetto &#8211; Obiettivi"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column]\n\t\t\t<!-- START Progetto  Obiettivi REVOLUTION SLIDER 6.7.21 --><p class=\"rs-p-wp-fix\"><\/p>\n\t\t\t<rs-module-wrap id=\"rev_slider_6_1_wrapper\" data-source=\"gallery\" style=\"visibility:hidden;background:transparent;padding:0;margin:0px auto;margin-top:0;margin-bottom:0;\">\n\t\t\t\t<rs-module id=\"rev_slider_6_1\" style=\"\" data-version=\"6.7.21\">\n\t\t\t\t\t<rs-slides style=\"overflow: hidden; position: absolute;\">\n\t\t\t\t\t\t<rs-slide style=\"position: absolute;\" data-key=\"rs-6\" data-title=\"Slide\" data-anim=\"ms:1000;r:0;\" data-in=\"o:0;\" data-out=\"a:false;\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"\/\/arcabionew.passionlab.dev\/wp-content\/plugins\/revslider\/sr6\/assets\/assets\/dummy.png\" alt=\"\" title=\"arca_website_progetti_genesi_header\" width=\"2000\" height=\"543\" class=\"rev-slidebg tp-rs-img rs-lazyload\" data-lazyload=\"\/\/arcabionew.passionlab.dev\/wp-content\/uploads\/2019\/12\/arca_website_progetti_genesi_header.jpg\" data-no-retina>\n<!--\n\t\t\t\t\t\t\t--><h1\n\t\t\t\t\t\t\t\tid=\"slider-6-slide-6-layer-0\" \n\t\t\t\t\t\t\t\tclass=\"rs-layer\"\n\t\t\t\t\t\t\t\tdata-type=\"text\"\n\t\t\t\t\t\t\t\tdata-color=\"#eff4d2\"\n\t\t\t\t\t\t\t\tdata-xy=\"x:c;y:m;\"\n\t\t\t\t\t\t\t\tdata-text=\"w:normal;s:90,90,90,60;fw:700;a:center;\"\n\t\t\t\t\t\t\t\tdata-dim=\"w:750px;\"\n\t\t\t\t\t\t\t\tdata-rsp_o=\"off\"\n\t\t\t\t\t\t\t\tdata-rsp_bd=\"off\"\n\t\t\t\t\t\t\t\tdata-frame_999=\"o:0;st:w;\"\n\t\t\t\t\t\t\t\tstyle=\"z-index:5;font-family:'Titillium Web';\"\n\t\t\t\t\t\t\t>Obiettivi \n\t\t\t\t\t\t\t<\/h1><!--\n-->\t\t\t\t\t<\/rs-slide>\n\t\t\t\t\t<\/rs-slides>\n\t\t\t\t\t<rs-static-layers><!--\n\t\t\t\t\t--><\/rs-static-layers>\n\t\t\t\t<\/rs-module>\n\t\t\t\t<script>\n\t\t\t\t\tsetREVStartSize({c: 'rev_slider_6_1',rl:[1240,1240,1240,480],el:[545,545,545,211],gw:[1240,1240,1240,480],gh:[545,545,545,211],type:'hero',justify:'',layout:'fullwidth',mh:\"0\"});if (window.RS_MODULES!==undefined && window.RS_MODULES.modules!==undefined && window.RS_MODULES.modules[\"revslider61\"]!==undefined) {window.RS_MODULES.modules[\"revslider61\"].once = false;window.revapi6 = undefined;if (window.RS_MODULES.checkMinimal!==undefined) window.RS_MODULES.checkMinimal()}\n\t\t\t\t<\/script>\n\t\t\t<\/rs-module-wrap>\n\t\t\t<!-- END REVOLUTION SLIDER -->\n[\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; css=&#8221;.vc_custom_1580727076247{background-image: url(https:\/\/arcabionew.passionlab.dev\/wp-content\/uploads\/2020\/02\/arca_website_progetti_rete_boxtesto.png?id=1735) !important;}&#8221; z_index=&#8221;&#8221;][vc_column width=&#8221;1\/3&#8243;][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_separator type=&#8221;transparent&#8221; up=&#8221;50&#8243; down=&#8221;50&#8243;][vc_column_text]<\/p>\n<h2 style=\"text-align: center;\">I NOSTRI OBIETTIVI<\/h2>\n<p>[\/vc_column_text][vc_separator type=&#8221;transparent&#8221; up=&#8221;30&#8243;][vc_column_text]ARCA \u00e8 una visione olistica, un vero e proprio processo controllato di filiera, che va dall\u2019assunzione del cibo alla rigenerazione ambientale. <strong>\u201cMangiare \u00e8 un atto agroambientale\u201d<\/strong> sostiene ARCA parafrasando il celebre detto di Wendell Berry, cos\u00ec come <strong>\u201cSuolo sano\u201d = \u201cCibo sano\u201d = \u201dGente sana\u201d = \u201cPianeta sano\u201d<\/strong> \u00e8 la nostra equazione, un vero e proprio mantra che recitiamo sin dalle origini.[\/vc_column_text][vc_separator type=&#8221;transparent&#8221; up=&#8221;50&#8243; down=&#8221;50&#8243;][\/vc_column][vc_column width=&#8221;1\/3&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; css=&#8221;.vc_custom_1579101785702{margin-top: 100px !important;margin-right: 0px !important;margin-bottom: 100px !important;margin-left: 0px !important;background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}&#8221; z_index=&#8221;&#8221; padding_bottom=&#8221;100px&#8221;][vc_column width=&#8221;1\/3&#8243;][\/vc_column][vc_column width=&#8221;1\/3&#8243; css=&#8221;.vc_custom_1579101797051{background-image: url(https:\/\/arcabionew.passionlab.dev\/wp-content\/uploads\/2019\/12\/arca_website_progetti_genesi_boxtesto_piccolo.png?id=515) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][vc_separator type=&#8221;transparent&#8221; up=&#8221;30&#8243;][vc_column_text]Il Progetto infatti vede in un&#8217;unica sequenza:<\/p>\n<p>&#8211; la <strong>corretta alimentazione<\/strong> in termini salutistici sia per l\u2019ambiente che per l\u2019uomo. La soddisfazione delle esigenze immediate e recondite dell\u2019utilizzatore finale, vero e proprio regista dell\u2019intero processo seppur ancora inconsapevole nell\u2019ottica dell\u2019equazione Suolo Sano=Cibo Sano=Gente Sana=Pianeta Sano. Equazione che oggi sempre pi\u00f9 trova conferme scientifiche nella visione olistica di <strong>One Health<\/strong>, in quanto il Bioma umano risulta condizionato da quello del suolo e da quello animale per i prodotti di quella origine.<br \/>\n&#8211; la <strong>qualit\u00e0 e la sanit\u00e0 dei cibi<\/strong> provenienti dalla trasformazione delle materie prime agricole ottenute con pratiche biologiche rigenerative del suolo e dell\u2019ambiente,<br \/>\n&#8211; l\u2019<strong>attivit\u00e0 agricola<\/strong> da considerarsi come impresa vera e propria con le sue giuste esigenze di reddito, ma anche come gestore responsabile del territorio,<br \/>\n&#8211; la <strong>rigenerazione ambientale<\/strong> apportata dall\u2019agricoltura biologica rigenerativa (disciplinare ORSS\u00ae) che riattiva tutti i sevizi ecosistemici al suolo, all\u2019acqua e all\u2019aria, i veri pilastri della vita purtroppo oggi completamente bistrattati,<br \/>\n&#8211; la rinnovata <strong>fiducia tra l\u2019uomo che mangia e l\u2019uomo che produce<\/strong> il cibo e l\u2019innovativo patto di alleanza ideale stipulato fra loro per prendere atto e coscienza delle proprie rispettive responsabilit\u00e0 sulla qualit\u00e0 dell\u2019ambiente con la consapevolezza che attraverso le proprie scelte, anche nel quotidiano, si deve e si pu\u00f2 fare moltissimo condividendo la visione integrata del Progetto ARCA.<\/p>\n<p>ARCA favorisce il <strong>contatto diretto senza intermediari fra l\u2019agricoltore e l\u2019utilizzatore dei cibi<\/strong> che, da figura passiva, con il suo comportamento e le sue scelte, diventa rigeneratore attivo dell\u2019ambiente influenzando fortemente sulla salubrit\u00e0 e sulla qualit\u00e0 degli alimenti.<\/p>\n<p>Il Progetto, quindi, propone una <strong>visione integrata<\/strong>, che va <strong>dall&#8217;ambiente al mercato attraverso il cibo<\/strong>, con l\u2019obiettivo di creare una nuova consapevolezza: la possibilit\u00e0 di progettare, coltivare e scegliere prodotti che non solo fanno bene alla salute, ma che rigenerano suolo e ambiente.<\/p>\n<p>Suolo, cibo, agricoltori, consumatori, societ\u00e0, istituzioni e pianeta sono tutti i beneficiari della realizzazione di questo Progetto.[\/vc_column_text][vc_separator type=&#8221;transparent&#8221; up=&#8221;30&#8243; down=&#8221;30&#8243;][\/vc_column][vc_column width=&#8221;1\/3&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column width=&#8221;1\/4&#8243;][\/vc_column][vc_column width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1576104712001{margin-top: 50px !important;}&#8221;][vc_column_text]<\/p>\n<h3 style=\"text-align: center;\"><strong>Il sogno condiviso:<\/strong><br \/>\n<strong>restituire alle nostre colline e alle nostre campagne marchigiane la bellezza e l\u2019aspetto sano di un tempo per ottenere il riconoscimento di Patrimonio dell\u2019Umanit\u00e0 Unesco.<\/strong><\/h3>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/4&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; css=&#8221;.vc_custom_1576105531984{margin-top: 30px !important;}&#8221; z_index=&#8221;&#8221;][vc_column][vc_single_image image=&#8221;528&#8243; img_size=&#8221;large&#8221; alignment=&#8221;center&#8221; qode_css_animation=&#8221;&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; css=&#8221;.vc_custom_1576577883628{margin-top: 50px !important;}&#8221; z_index=&#8221;&#8221;][vc_column width=&#8221;1\/4&#8243;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_column_text]<\/p>\n<blockquote>\n<p style=\"text-align: center;\">\u201cGrazie all\u2019esempio del lavoro dei miei genitori, mezzadri della Vallesina, ho imparato a conoscere e rispettare la terra, i suoi ritmi naturali e i suoi frutti. Allevare polli nelle Marche da quasi vent\u2019anni da precursore in maniera biologica \u00e8 stato ed \u00e8 un atto agricolo, un modo per contribuire allo sviluppo e al rispetto del territorio in cui vivo. In ARCA mettiamo la nostra filiera biologica e le nostre competenze uniche al servizio della nostra terra.\u201d<\/p>\n<\/blockquote>\n<p>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1576150242119{margin-top: 15px !important;}&#8221; el_class=&#8221;wz-author&#8221;]<\/p>\n<p style=\"text-align: center;\">Giovanni Fileni<\/p>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/4&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; css=&#8221;.vc_custom_1576577888596{margin-top: 50px !important;}&#8221; z_index=&#8221;&#8221;][vc_column width=&#8221;1\/4&#8243;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_column_text]<\/p>\n<blockquote>\n<p style=\"text-align: center;\">\u201cOggi possiamo dimostrare come una vasta gamma di prodotti agroindustriali, e non solo, di nuova generazione possa avere un servizio di rigenerazione ambientale incorporato. Immaginiamo filiere o sistemi produttivi ubicati in un bacino idrografico costantemente monitorato, composto per lo pi\u00f9 da aree collinari, che adottano tecniche di produzione innovative, reinterpretando la tradizione. I prodotti di queste filiere consentono la Rigenerazione Controllata dell\u2019Ambiente e possono rispondere alle esigenze di un mercato di rigeneratori, persone sensibili alle problematiche ambientali e consapevoli di sostenere cos\u00ec una nuova economia. L\u2019acquisto e il consumo di prodotti ARCA significa non solo creare ricchezza in un territorio, ma anche rigenerare l\u2019ambiente naturale di quel territorio, contribuire a un nuovo servizio sociale, sviluppare un futuro di conservazione e valorizzazione dell\u2019ecosistema collinare.\u201d<\/p>\n<\/blockquote>\n<p>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1576150224716{margin-top: 15px !important;}&#8221; el_class=&#8221;wz-author&#8221;]<\/p>\n<p style=\"text-align: center;\">Bruno Garbini<\/p>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/4&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; css=&#8221;.vc_custom_1576577922045{margin-top: 50px !important;margin-bottom: 50px !important;}&#8221; z_index=&#8221;&#8221;][vc_column width=&#8221;1\/4&#8243;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_column_text]<\/p>\n<blockquote>\n<p style=\"text-align: center;\">\u201cHo avuto la fortuna di nascere in questa terra stupenda, da cui ho raccolto i valori della cultura monastica e mezzadrile che ho applicato in questi 50 anni d&#8217;impresa.<br \/>\nOra restituiamo questi valori alla terra, applicando tecnologie, innovazione, efficienza energetica e l&#8217;intelligenza delle reti. Dando ad ARCA l&#8217;oggettivit\u00e0 della misura.\u201d<\/p>\n<\/blockquote>\n<p>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1576150203812{margin-top: 15px !important;}&#8221; el_class=&#8221;wz-author&#8221;]<\/p>\n<p style=\"text-align: center;\">Enrico Loccioni<\/p>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/4&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; css=&#8221;.vc_custom_1578911354264{margin-top: 50px !important;padding-top: 50px !important;}&#8221; z_index=&#8221;&#8221;][vc_column width=&#8221;1\/4&#8243;][\/vc_column][vc_column width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1576107075232{margin-bottom: 15px !important;}&#8221;][vc_video link=&#8221;https:\/\/www.youtube.com\/watch?v=1TqUsVd_lCw&#8221; align=&#8221;center&#8221; css=&#8221;.vc_custom_1576107104249{margin-bottom: 20px !important;}&#8221;][vc_separator type=&#8221;transparent&#8221; up=&#8221;20&#8243;][vc_row_inner row_type=&#8221;row&#8221; type=&#8221;full_width&#8221; text_align=&#8221;left&#8221; css_animation=&#8221;&#8221;][vc_column_inner width=&#8221;1\/3&#8243;][vc_video link=&#8221;https:\/\/www.youtube.com\/watch?v=u5NGftSgRXc&#8221; align=&#8221;center&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_video link=&#8221;https:\/\/www.youtube.com\/watch?v=ApsP9mHGcHg&#8221; align=&#8221;center&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_video link=&#8221;https:\/\/www.youtube.com\/watch?v=hwK6wVvSXoQ&#8221; align=&#8221;center&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=&#8221;1\/4&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; in_content_menu=&#8221;in_content_menu&#8221; content_menu_icon=&#8221;&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;center&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221; css=&#8221;.vc_custom_1578911391711{background-color: #f5f8e4 !important;}&#8221;][vc_column css=&#8221;.vc_custom_1576597495042{padding-top: 25px !important;background-color: #f5f8e4 !important;}&#8221; offset=&#8221;vc_hidden-xs&#8221;][vc_column_text]<\/p>\n<h2 style=\"color: #8db225; text-align: center;\">Partner<\/h2>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221; css=&#8221;.vc_custom_1576107302336{background-color: #f5f8e4 !important;}&#8221;][vc_column width=&#8221;1\/6&#8243; css=&#8221;.vc_custom_1574182992904{padding-bottom: 25px !important;background-color: #f5f8e4 !important;}&#8221;][\/vc_column][vc_column width=&#8221;1\/3&#8243; 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